Awl & Sundry

Client Brief

Awl & Sundry, a fashion brand that enables men to design their own made-to-order shoes online, was looking for a fresh site redesign to attract and develop a loyal customer base. While maintaining a clean, elegant look, their vision for the redesign incorporated new features and functionalities.

The Solution

A customer-centric, mobile-first site that prioritizes Awl & Sundry’s story and values, while providing a space for men to explore fashion through content that capitalizes on the brand’s fashion forward and eager-to share customer base. 


Andrew Camp, Beth Olarsch, and Mike Tam

My Role

Project Management • UX | UI Design • User Research • Content Strategy • User Testing • Iteration • Presentation 

Tools and Techniques

Surveys • Interviews • Competitive Analysis • Heuristic Evaluation • Concept Mapping • Affinity Diagrams • Personas • Task Analysis • User Flows • Sketching • Design Studio • Paper Prototyping • Wireframing • High-fidelity Prototyping • Usability Testing • Coffee


15 Days




©2016 Andrew Camp